It can be very important to consider what your competitor’s prices are. However, there is a lot to keep in mind when coming up with your own pricing strategies for your products and services. That’s because businesses vary in their expenses from company to company.
So, it is not enough to just attempt to copy what your competitors pricing objectives are. Instead, you have to design your own pricing structure when coming up with effective pricing strategies, which are crucial for any business.
Lisa Girard published an article at Entrepreneur that can help you with your pricing strategies. It talks about ten questions to ask when pricing your products.
Check out the full article here: http://www.entrepreneur.com/article/227083